Founder Hamisi Yussuf
"Fashion is in my blood. I live and breathe fashion."
Founder Hamza Gaffar
"Fashion has to reflect who you are."
LA BÉNIR! "Being a blessing to the woman in your life!". The foundation of this brand started when two fashion icons met at an international fashion gala held in Marseille in the year 2001. With almost thousands of participants having to realise that fashion was not what it used to be, women were used and discrimiated against. In order to restore the value and respect of women in our societies. With the help of some of the greatest desingers we have been able to bring to life a brand that is not only about fashion but also promotes the great status that the women in our societies hold. Remember it's not just fashion, it's a LIFESTYLE!.
"Fashion is in my blood. I live and breathe fashion."
"Fashion has to reflect who you are."